By Jonathan Cohen
At "Mission: Metallica" (http://www.missionmetallica/),
a preview clip shows the rock band recording and clowning
around in the studio. Fans who sign up will be eligible to "win
backstage passes to every show this summer," among other
special offers.
"Mission: Metallica" also has a "platinum" level, entitling
fans to a copy of the new album delivered on its release date,
weekly "fly on the wall" video clips, contests to travel to
shows or Metallica's San Francisco compound, live show
downloads, ringtones and more.
It is unclear what, if anything, the services will cost.
Metallica will be on the road this summer in advance of the
as-yet-untitled album, beginning Wednesday (May 14) with a show
at Los Angeles' intimate Wiltern Theatre. A European run begins
May 28 in Chorzow, Poland.
Reuters/Billboard
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