By Steven Zeitchik
2 hours, 43 minutes ago
The Spanish-language "Dealer," which won the dramatic
screenwriting prize in January at the Park City, Utah, film
festival, is a dystopian tale revolving around themes of
immigration and digital culture, using sci-fi conventions to
tell a political tale. The movie drew attention in Sundance for
its ambition, though some buyers perceived it as a tricky
commercial sell.
The script is by David Riker, who is penning the screenplay
for the upcoming Emily Blunt-starring immigration-themed drama
"The Girl."
Maya will release the film theatrically as well as on its
nascent home video label and also will peddle television
rights.
"We think the film has relevance with the sci-fi audience,
we think the art-house crowd will take to it, and we think it
will appeal to a mass Latino audience," Maya head of
acquisitions Jose Martinez said.
A grassroots campaign is planned for the coming months,
with Rivera embarking on a college tour to spread
word-of-mouth. "This is not a film that sits easily in any
marketing box," Rivera said. "But we believe the film's
uniqueness is marketable."
Maya is seeking to broaden its distribution reach under
former Palm Pictures executive Martinez. This month it will
release the Latina coming-of-age comedy-drama "How the Garcia
Girls Spent Their Summer."
Maya also has a production label as well as a sister
exhibition unit, with theaters already built or under
construction in such California cities as Bakersfield, Fresno
and Salinas, as well as in Santa Fe, New Mexico.
Reuters/Hollywood Reporter
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