Monday, February 18, 2008

"Knight Rider" TV movie revs NBC ratings


By Paul J. Gough
1 hour, 13 minutes ago


NEW YORK (Hollywood Reporter) -
NBC rode the "Knight Rider"
TV-movie to a Sunday night primetime victory, pretty much
ensuring that a remake of the '80s TV series will earn a spot
in the network's fall schedule.

Meanwhile, Fox Sports' Daytona 500 coverage on Sunday
afternoon averaged 17.8 million viewers, according to
preliminary estimates released Monday by Nielsen Media
Research
. That's up 1% from last year's 17.5 million and is the
network's second-best rating for a Daytona 500 race.

But the primetime victor was "Knight Rider," which averaged
12.7 million viewers between 9 and 11 p.m. Its 5.0 rating/12
share among adults 18-49 was the best score for a TV movie
since March 2005's "Their Eyes Were Watching God." (A rerun is
scheduled for Saturday.)

It ran over everything in its path at 10 p.m., including
CBS' premiere of edited episodes of Showtime's "Dexter" (8.1
million, 2.3/6) and a new episode of ABC's "Brothers & Sisters"
(8.5 million, 3.0/7).

"Dexter," dusted off to fill holes in CBS' programming left
by the writers strike, still drew more viewers than it ever did
on Showtime. The serial-killer thriller averaged about 2.4
million viewers during its second season on the cable network
last year, a 21% improvement over its debut season.

Only at 9 p.m. did "Knight Rider" run into some bumps up
against the last hour of ABC's "Extreme Makeover: Home Edition"
(13.5 million, 4.5/11 for the full two hours) that beat it in
viewership and narrowly edged it in the demo. Doing OK was
Fox's "Family Guy" (7.2 million, 3.6/8). "Extreme Makeover"
also won at 8 p.m. against a new episode of "Big Brother" (6.7
million, 2.2/5) and NBC's "American Gladiators" (7.3 million,
3.0/8).

For the entire night, NBC (10 million, 4.0/10) won in
adults 18-49 over ABC (11.1 million, 3.7/9); CBS (9.2 million,
2.1/5); Fox (7.3 million, 3.2/8); and The CW (838,000, 0.3/1).

Reuters/Hollywood Reporter

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