Saturday, May 3, 2008

Prime-Time Ratings: CBS Wins; ABC Poised For Victory Among Adults 18-49

Grey's AnatomyNBC

-Yesterday's Losers (Excluding Repeats):
Ugly Betty (ABC), My Name is Earl (NBC), Scrubs (NBC), 30 Rock (NBC)

-Ratings Breakdown:
It was another Thursday of split leadership, with CBS the most-watched network and ABC No. 1 among adults 18-49. But ABC's lead over CBS in the demo was only seven percent. Fox finished third in total viewers and fourth among adults 18-49, NBC was just the opposite, and the CW was a distant fifth.

CBS' still potent Survivor: Micronesia won the 8 p.m. hour, with 12.53 million viewers and a 4.0 rating/12 share among adults 18-49. Fox's Are You Smarter Than a 5th Grader?, which has held up surprisingly well, was second in total viewers (8.32 million) and fourth among adults 18-49, with a 2.2/ 7 in the demo. ABC's Ugly Betty, meanwhile, has taken a hit, dipping year-to-year as follows:

Ugly Betty (ABC)
5/01/08 � Viewers: 7.93 million (#3), A18-49: 2.4/ 7 (#3)
5/03/07 � Viewers: 11.33 million (#2), A18-49: 3.7/10 (#2)
Percent Change � Viewers: -30, A18-49: -35

Also in the 8 p.m. hour were NBC sitcoms My Name is Earl (Viewers: #4, 6.77 million; A18-49: #2, 2.8/ 9) and ABC-bound Scrubs (Viewers: #4, 5.91 million; A18-49: #2, 2.9/ 8), which really needs to end at this point; and the CW's Smallville (Viewers: #5, 3.64 million; A18-49: #5, 1.5/ 5).

At 9 p.m., CBS' CSI and Grey's Anatomy on ABC continue to share leadership. But both dramas remain on the down side from one year earlier. Take a look:

Thursday 9 p.m.
CSI (CBS)
Viewers: 17.78 million (#1), A18-49: 5.0/13 (#2)

Grey's Anatomy (ABC)
Viewers: 15.11 million (#2), A18-49: 6.0/15 (#1)

Now take a look at the erosion for both dramas from the year-ago evening and notice how much more significant Grey's Anatomy is:

CSI (CBS)
5/03/07 - Viewers: 19.02 million, A18-49: 5.6/14
5/01/08 - Viewers: 17.78 million; A18-49: 5.0/13
Percent Change � Viewers: - 7, A18-49: -11

Grey's Anatomy (ABC)
5/03/07* � Viewers: 21.23 million, A18-49: 9.1/24
5/01/08 � Viewers: 15.11 million, A18-49: 6.0/15
Percent Change � Viewers: -29, A18-49: -34

(*the first half of a two-hour episode)

Also airing from 9-10 p.m. were NBC sitcoms The Office (Viewers: #3, 7.67 million; A18-49: #3, 3.9/10) and 30 Rock (Viewers: #4, 5.41 million; A18-49: #4, 2.6/ 7), Fox's Don't Forget the Lyrics (Viewers: #3, 7.28 million; A18-49: #4, 2.5/ 6), and Supernatural on the CW (Viewers: #5, 2.53 million; A18-49: #5, 1.0/ 3). Worth noting for The Office was growth out of Scrubs of 1.76 million viewers and a hefty 34 percent among adults 18-49. As for lead-out 30 Rock, fuggetaboutit!

CBS and ABC shared the top spot at 10 p.m., with the Eye net's Without a Trace at 12.85 million viewers (#1) and a 3.3/ 9 among adults 18-49 (#2), and ABC's Lost at 11.14 million viewers (#2) and a first-place 4.8/13 in the demo. So, tell me�what do you think happened to Claire?

Third in the hour was NBC's veteran ER at 7.74 million viewers and a 3.0/ 8 among adults 18-49. Remember when ER used to beat the competition combined?

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