By Cyntia Barrera Diaz 49 minutes ago
MEXICO CITY (Reuters) -
Leading Spanish-language
broadcaster Televisa and partner Univision have pushed back a
trial over the Mexican company's bid to pull out of a
programming deal, a sign that an out-of-court settlement may be
in the works.
The two companies were set to face off in a U.S. District
Court in Los Angeles on Tuesday after three years of legal
battles that have curbed Televisa's expansion in the booming
U.S. Hispanic market. But the trial was put back at the last
minute.
"It happened today at the request of both sides," a
Univision spokeswoman said. The trial date is now July 1.
Televisa declined comment. Univision said it could not
comment on the delay.
The case dates back to 2005 when Televisa filed a lawsuit
demanding royalty payments it said Univision had withheld as
part of the programming deal that expires in 2017.
At stake is viewership and growth in the United States,
where Hispanics are the fastest-growing minority and the
Spanish-language television market is considered underserved.
If Televisa, the world's biggest producer of
Spanish-language shows, wins the case it could turn to new
partners that include Univision's U.S. rival Telemundo, to sell
programming at a higher price.
"I think Televisa has the upper hand here ... if the
programming deal falls apart," said David Joyce, an analyst
with Miller Tabak & Co LLC in New York.
Such a scenario would prove difficult for Univision, which
depends heavily on Televisa's shows to fill most of its
prime-time slots and guarantee high ratings to keep top-notch
advertisers happy.
"It is a precarious position for Univision if they lose
this court case. They've got as much as 40 percent of their
gross rating points they'll have to replace with other
programming, which they have to buy or produce," Joyce said.
Hispanics account for about 14 percent of the United
States' 300-million strong population.
Univision's strength lies with its in-house talk shows and
newscasts. But it leans on Televisa for hit soap operas and
other entertainment productions that lure viewers for its three
networks: Univision, Galavision and Telefutura.
If the judge favors Univision, the U.S. company would lock
in successful programming from Televisa for another nine years.
Alfonso de Angoitia, Televisa's executive vice president,
told analysts last week in a conference call that at the
request of the judge, the two companies tried to patch things
up before the trial date but they could not reach a deal.
"Settlement talks have continued ... but we cannot
anticipate that any settlement will be reached prior to the
start of the trial next Tuesday," he said, referring to the
anticipated trial start date.
COZY FRIENDSHIP SOURS
The sparring between the two started in 2005, when Jerrold
Perenchio, then CEO of Univision, appointed one of his aides as
his successor, crushing Televisa's hopes of putting one of its
own at the helm of the U.S. company.
California court claiming breach of the programming deal and
demanding royalty payments.
Since 1992, when the two companies struck the deal,
Univision has paid over $1 billion in royalties to Televisa,
according to court papers obtained by Reuters.
Univision sued Televisa in August 2005, saying its partner
had tried to sabotage its operations.
The fight escalated the following year after Televisa lost
a bid for Univision against a group of investors led by media
tycoon Haim Saban, which offered $12.3 billion for the U.S.
Spanish-language broadcaster. Televisa also sold its 11 percent
stake in Univision.
The trial is expected to last through the second half of
May and the ruling could affect other U.S. media players like
NBCUniversal's Telemundo, which has flirted recently with
Televisa, and Entravision Communications Corp, the largest
affiliate group of Univision and Telefutura networks.
Last month, Televisa agreed to air more than 1,000 hours
per year of Telemundo's shows on its Channel 9 and carry a pay
TV channel for the U.S. company on its satellite and cable
systems.
(Additional reporting Gina Keating in Los Angeles)
Reuters/Nielsen
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