1 hour, 1 minute ago
-Friday's Winners:
Nothing
-Friday's Losers (excluding repeats):
Amnesia (NBC), The Return of Jezebel James (Fox), Dateline (NBC)
Friday 9-11 p.m.
20/20 (ABC)
Viewers: 6.61 million; A18-49: 2.1/ 7
Dateline (NBC)
Viewers: 6.32 million; A18-49: 1.6/ 5
The CW's exiting Friday Night Smackdown! was on the map, with a consistent 4.22 million viewers (#5) and a 1.4/ 5 among adults 18-49 (#3t) from 8-10 p.m. Yes, the CW will clearly miss Smackdown! next season given the expected losses without it on Friday. And new home MyNetworkTV will surely benefit.
Friday 3/21/08
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).
Household Rating/Share
CBS: 5.2/ 9, ABC: 4.2/ 8, NBC: 4.1/ 8, Fox: 2.8/ 5, CW: 2.4/ 4
-Total Viewers:
CBS: 8.30 million, NBC: 5.93, ABC: 5.90, Fox: 4.35, CW: 4.22
-Adults 18-49:
CBS: 3.1 rating/10 share, ABC: 1.7/ 5, NBC, Fox and CW: 1.4/ 5 each
-Saturday's Winners:
Nothing. NCAA Basketball on CBS was dominant, but far from significant.
-Saturday's Losers (excluding repeats):
As usual, the night overall.
It was another win for CBS care of 2008 NCAA Basketball Second Round, Day 1, which averaged 8.99 million viewers and a 3.3 rating/11 share among adults 18-49 for the prime-time portion. One year earlier, the match-ups averaged an approximate 9.70 million viewers and a 3.4/12 in the demo on Saturday, March 24, 2007.
Second overall for the evening was the annual telecast of theatrical The Ten Commandments on ABC, with 7.91 million viewers and a 2.3/ 7 among adults 18-49 from 8-11 p.m. Next was Fox with its perennial combination of Cops (Viewers: #3, 5.42 million; A18-49: #3, 1.8/ 7) and America's Most Wanted (Viewers: #3, 5.94 million; A18-49: #3, 2.0/ 6), which were both below average opposite basketball. And capping off the evening was NBC's encore combination of Celebrity Apprentice (Viewers: #4, 2.38 million; A18-49: #4, 0.6/ 2 � go Piers Morgan!), Law & Order: SVU (Viewers: #4, 5.20 million; A18-49: #4, 1.2/ 4) and granddaddy Law & Order (Viewers: #3, 6.11 million; A18-49: #3, 1.5/ 5). Sadly, there is always very little to say on Saturday.
Saturday 3/22/08
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).
Household Rating/Share
CBS: 5.4/10, ABC: 4.7/ 9, Fox: 3.5/ 6, NBC: 3.2/ 6
-Total Viewers:
CBS: 8.99 million, ABC: 7.91, Fox: 5.68, NBC: 4.56
-Adults 18-49:
CBS: 3.3 rating/11 share, ABC: 2.3/ 7, Fox: 1.9/ 6, NBC: 1.1/ 3
-Yesterday's Winners:
NCAA Basketball (CBS), 60 Minutes (CBS)
-Dominant, but on the Downside:
Oprah's Big Give (ABC)
-Yesterday's Losers (Excluding Repeats):
Big Brother 9 (CBS), Everybody Hates Chris (CW), Aliens in America (CW), Unhitched (Fox), Here Come the Newlyweds (ABC)
-Ratings Breakdown:
CBS extended its overnight winning streak to four consecutive evenings, beating second-place ABC on Sunday by an average of 15 percent. Third overall was NBC, followed by Fox and the CW.
The ongoing NCAA Basketball match-ups opened the evening for CBS with an approximate 7.6 rating/16 share in the overnights from 7-8 p.m. Due to the approximate running time, all program results on CBS were estimated last night. Next on the Eye net was a later edition of veteran 60 Minutes (#1: 8.0/14 at 8 p.m.), followed by Big Brother 9 (#3: 4.0/ 7) and a repeat of Cold Case (#2: 4.7/ 7) from 9-11 p.m.
Oprah's Big Give on ABC is proving to be a poor replacement for the soon-to-be returning Desperate Housewives, with week four of the feel-good reality/competition slipping to a series-low (but still first-place) 6.1/11 in the overnights from 9-10 p.m. Take a look at the four-week track:
Oprah's Big Give
3/02/08: 9.8/15 (#1)
3/09/08: 7.7/12 (#1)
3/16/08: 6.5/10 (#2)
3/23/08: 6.1/11 (#1)
Sad when the top-rated series in the Sunday 9 p.m. hour averages a 6.1 rating in the overnights, isn't it?
Earlier in the evening on ABC was America's Funniest Home Videos (#2: 4.6/ 9) and Extreme Makeover: Home Edition (#2: 5.2/11) from 7-9 p.m. And leading out of Oprah's Big Give was week four of Here Come the Newlyweds at a very uneventful (and series-low) 4.1/ 7 at 10 p.m. Aren't we all just plain sick and tired of nonsense like Here Come the Newlyweds?
NBC finished third overall in the overnights with its combination of approximately 30-minutes of Doral golf coverage (#2: 4.3/ 9 at 7 p.m.), a 90-minute edition of Dateline (#3: 4.5/ 8 from 7:30-9 p.m.), a repeat of Law & Order (#2: 5.4/ 9) and a repeat of Law & Order: SVU (#1: 5.8/10). Due to the estimated running time for the Doral match-up, all individual program results for NBC are estimated.
Ranking fourth in every half-hour was Fox's line-up of a repeat of King of the Hill (1.7/ 3), a repeat of American Dad (1.9/ 4), a repeat of The Simpsons (3.3/ 6), an 8:30 p.m. edition of Unhitched (2.2/ 4), a repeat of Family Guy (3.1/ 5), and the regularly scheduled edition of Unhitched (2.1/ 3). As for the future of sitcom Unhitched, all together now, �Tick, tock�the cancellation clock is ticking.�
Last, of course, was the CW care of a repeat of America's Next Top Model (0.9/ 2), Everybody Hates Chris (1.0/ 2), Aliens in America (0.9/ 2), relocated The Game (1.4/ 2) and a repeat of Girlfriends (1.2/ 2). Worth noting for The Game at 9 p.m. was growth of a significant 56 percent in the overnights out of Aliens in America. I think that's worthy of renewal, don't you?
Sunday 3/23/08
Note: The following results are based on the metered market ratings.
Household Rating/Share
CBS: 6.1/11, ABC: 5.3/ 9, NBC: 5.0/ 9, Fox: 2.4/ 4, CW: 1.1/ 2
-Percent Change From the Year-Ago Evening (Sunday, March 25, 2007)
NBC: + 2, ABC: no change, CW: -15, CBS: -36, Fox: -38
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