11 minutes ago
Episodes of some HBO shows are likely to be sold at more
than the standard price of $1.99 per episode, the source said,
marking the first time Apple has agreed to selling content at
different prices in the United States.
Although some global iTunes stores, including Japan,
already sell songs at different prices, Apple has resisted
offering music or television shows at different prices for the
sake of simplicity for consumers.
But studio and music company executives have pushed for
variable pricing, such as the ability to sell some content at
lower prices and new releases at higher prices, which they
believe would improve sales from its older catalogs.
Representatives of HBO and Apple were not immediately
reachable.
The news was first reported by Portfolio.
(Reporting by Kenneth Li; editing by John Wallace/Jeffrey
Benkoe)
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