By Michelle Nichols
Best known for hits like "(Everything I Do) I Do It For
You" and "Summer of '69" over a career of nearly 30 years,
Adams said he has not been signed to a record label in the
United States for more than four years and loves the freedom.
"It's really time for artists to take control of what
they're doing and appreciate what it takes to move forward,"
said Adams. "I really didn't understand how much went on behind
the scenes in promoting a record."
With several new artists having hits without the backing of
a major record label, Adams says he believes independence "is
what the music business is coming to."
In the United States, the album will be released
exclusively through retail giant Wal-Mart on May 13.
"I know already that we're better off here doing it myself
than when I was with a label," he said. "There's four times the
interest just by doing it ourselves because we're creating our
own buzz."
While Adams did not elaborate on how he was creating his
own buzz, many bands are seeking new ways to sell their music
and connect with fans, particularly over the Internet. As a
result, record labels are struggling to keep pace and have lost
several top acts as part of the industry shake-up.
Among those taking control are British group Radiohead, who
declined to renew their contract with EMI and then released an
album online for which fans could pay any price. Madonna left
Warner Bros to sign with concert promoter Live Nation and
Prince gave away an album in a British tabloid newspaper.
Of his new record, Adams says sales pitch is simple.
"It's another Bryan Adams album, so if you have liked any
of the other ones then you will probably like this one," he
said. "Same singer, a lot of the same musicians."
(Editing by John O'Callaghan)
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