Thursday, August 21, 2008

ESPN extends new-media deal for baseball coverage

1 hour, 8 minutes ago

ESPNMajor League

Financial terms of the agreement, which run through 2013,
weren't announced. The deal will significantly increase ESPN's
ability to put MLB content onto any number of platforms and,
for the first time, allow ESPN to stream live games and the
Home Run Derby telecast on ESPN360 and ESPN Mobile TV.

The live streamed games available will be "Sunday Night
Baseball," "Monday Night Baseball" and "Wednesday Night
Baseball." They will appear on ESPN360, ESPN's online
broadband service, which is different from ESPN.

Also included in the deal are online and mobile highlights
and interactive TV applications. It will encompass other
platforms, too, like Apple iTunes and Microsoft's Xbox Live.

The deal also includes fantasy baseball and data rights for
ESPN's popular GameCast.

Reuters/Hollywood Reporter

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