Friday, April 4, 2008

Rolling Stones, YouTube team up for music channel


LONDON (Reuters) -
The Rolling Stones and the YouTube video
Web
site have teamed up to launch a new entertainment channel.

According to a statement from the band and record label
Universal, fans can upload questions to the Stones about "Shine
a Light," a new documentary about the veteran rockers directed
by Martin Scorsese, as well as "any other burning questions."

"By visiting www.youtube/livinglegends, viewers will be
able to upload footage of themselves asking their questions to
Mick Jagger and/or Keith Richards," the statement said.

"The best questions will be personally answered, with the
subsequent footage of the Rolling Stones available to watch
exclusively on this new YouTube channel in a few weeks' time."

YouTube is featuring a short video clip of Jagger and
Richards to promote the channel on the main page of its site in
the United States and across much of Europe and Asia.

YouTube is launching a music channel called YouTube Living
Legends which invites top pop acts from around the world to
communicate with fans via the popular site.

The announcement on Friday comes shortly after MySpace, the
world's biggest social networking site, said it had created an
online music venture with three major record companies in a
challenge to Apple Inc's iTunes Music Store.

(Reporting by Mike Collett-White, editing by Paul Casciato)

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